Communicating & Marketing the Unique Benefits of Girls’ Schools – UK Cohort

Headways™ 2023-2024 Cohort Offering

Cohort Region: UK
Open To: All members of ICGS schools working in Communications, Marketing, Admissions, Student Life, Advancement, or in other positions with an interest in these topics
Facilitators: Sian Rees-Evans, Director of Communications and Marketing, Wycombe Abbey (UK); Rebecca Mills, Director of Marketing and Communications, Sheffield Girls’ School, GDST (UK)
Dates: 2 November 2023; 29 November 2023; 6 February 2024; 19 March 2024; 6 June 2024
Time: 10-11 a.m. GMT/BST via Zoom

Registration is closed. Please email info@girlsschools.org to be added to the advance-notice list for the next round of Headways™ offerings.

Discussion Topics

2 November 2023 | 10-11 a.m. GMT/BST

The girls’ school advantage: why girls’ schools?

  • The benefits of single sex girls’ schools
  • What is the experience of those working in girls’ schools around the benefits to girls
  • What does the research say?
  • What do the girls say?
  • What are the common misconceptions around all girls’ schools and how do we address these?

29 November 2023 | 10-11 a.m. GMT/BST

How to build a school mission, vision and values centred on girls

  • How to put the girls’ school advantage at the heart of a school’s vision, mission and values and create a strong girls’ school culture
  • Experiences of working with external marketing agencies / specialists in relation to this
  • Internal work to embed the vision, mission, values

6 February 2024 | 10-11 a.m. GMT/BST

How to communicate the girls’ school advantage

  • When, where and how to communicate the ‘girls’ school advantage’ to support admissions and enrolments
  • Marketing and PR activities that put the girls’ school advantage at their core – shared case studies
  • Potential new ways of framing the narrative of the ‘girls’ school advantage

19 March 2024 | 10-11 a.m. GMT/BST

Developing a Communications and Marketing Plan to improve the messaging around the girls’ school advantage

  • The role of the Board and the School’s senior team in communications planning
  • How to build an effective plan to drive change
  • What great marketing and communication plans look like and how success / progress is measured
  • How to engage all stakeholders in the process to encourage ownership and buy-in

6 June 2024 | 10-11 a.m. GMT/BST

Stakeholder Buy In

  • Parental engagement and belief in the girls’ school advantage
  • Partnership working to enable diverse and wide ranging experiences for all
  • Teacher and support staff recruitment and retention: the rewards of single sex schools
  • Engaging your board members
  • Harnessing the power of alumnae networks and female leadership organisations