Women today are driving philanthropy in unprecedented ways and are nearly twice as likely as men to say giving to charity is the most satisfying aspect of having wealth.
The Coalition has created and gathered the following resources to help advance the fundraising efforts of girls’ schools.
- Celebrate annually National Philanthropy Day on November 15 and #GivingTuesday, which falls on the Tuesday after Thanksgiving in the U.S.
- Data on women’s financial literacy and philanthropy
- Raising Girls’ Voices blog:
- Infographics from Women’s Philanthropy Institute
- Research reports related to Women’s Philanthropy
- Book of Interest: Gender Matters: A Guide to Growing Women’s Philanthropy by Kathleen E. Loehr
- PEP Talks Podcast: “Innovations in Women’s Philanthropy”
- #MakeMoneyEqual social media campaign addressing how the media speaks to men and women differently about money
- Articles:
- Deccan Herald: “How Women are Changing the Philanthropy Game”
- New York Times’ In Her Words newsletter: “The Myth of the Frivolous Female Spender”
- Financial Times: “Why Financial Literacy Matters More Than Ever”
- Philanthropy News Digest: “Women’s and Girls’ Causes Received $7.1 Billion in 2017, Study Finds”
- Organization: Women’s Philanthropy Institute
RESEARCH QUICK FACTS
Data points on giving trends during COVID-19 pandemic:
- 79% of donors who gave $1,000 or more in 2019 indicated they plan to maintain or increase their giving levels in 2020.
- Gifts made through donor-advised funds are up 20% over 2019.
- Giving was up 7.5% in the first half of 2020 with the most growth coming from gifts of $250 or less.
- 783 grantmakers have signed a pledge to reduce application requirements and lift restrictions on gift designations in order to support organizations in need.
- The CARES Act provides additional incentive for fundraisers to engage and ask and is currently set to expire at the end of 2020.
- Despite social distancing, successful asks are occurring by Zoom or phone (including at the 5-, 6-, and 7-figure levels).
Source: Graham-Pelton
- During the initial months of the pandemic, 56% of U.S. households engaged in charitable activity in response to the crisis:
- 32% gave directly to charitable organizations, individuals, or businesses
- 48% gave indirectly, particular those from younger generations (for example, by ordering take-out from a local restaurant or paying their stylist without receiving any services)
- The majority of households maintained their giving levels during the early months of the pandemic, but more households decreased than increased their giving as a result of the crisis.
- Women were more likely to report decreasing their giving in response to specific elements of the pandemic during this time, including uncertainty about economic impacts and reduced interactions with the community.
Source: COVID-19, Generosity, and Gender