Recruiting & Retaining Students: Effective Enrollment Management Strategies at Girls’ Schools – North American Cohort
Headways™ 2024-2025 Cohort Offering
Cohort Region: North American
Open To: All members of ICGS schools working in Admissions, Enrollment Management, Student Life, Communications, and Marketing roles, and others who are interested in these topics
Facilitators: Kimberly Carter, Executive Director, Enrolment Management, Branksome Hall (CAN); Lori Guy, Director of Strategy, The Hutchison School (US)
Discussion Topics
October 25, 2024 | 1-2 p.m. EDT via Zoom
Leveraging Your Network
Group introductions; school and office overview; utilizing cohort members; identifying your network across the school
December 6, 2024 | 1-2 p.m. EST via Zoom
Understanding the Interplay between Admissions and Enrollment Management
Most effective strategies and tactics to recruit new families; factors impacting re-enrollment; scope of enrollment management
January 31, 2025 | 1-2 p.m. EST via Zoom
Storytelling: Data
What data pieces are instrumental for telling your school’s enrollment story. Who are your stakeholders and how is the data tailored to each group? During this session, participants will share a sample of an effective piece of data.
April 4, 2025 | 1-2 p.m. EDT
Storytelling: Culture
Define what culture means to you and your school. Leveraging your school’s culture as a recruitment and retention tool. Effective culture and belonging events and programming.
May 2, 2025 | 1-2 p.m. EDT
Storytelling: Marketing & Communications
Effective Marketing & Communications strategies for recruiting and retaining students. Working with your school’s Marketing & Communications team to leverage your school’s promise. Participants will be asked to share their best performing ad from the past three years at the session.
